7 bis rue Saint-Gilles75003 Paris

  • Scanergie is an independent marketing research and development institution, specialized in qualitative studies, in France and internationally.

    Our services
  • Commitment

    A multidisciplinary team, with broad and deep experience, and passionate about consumer behavior and trends.

  • Bespoke

    We create specific methodologies tailored to your requirements and current behaviors.

  • Support

    In-depth monitoring from operational consultancy to learning workshop.

Passionate about studies for over 25 years.

Established in 1986 by Hervé Forest and Nicole Penhouët, Scanergie has now almost 2000 studies under its belt, B2B and B2C, carried out in France and internationally.

This experience makes Scanergie a major player in the studies sector, and is the guarantee that you will receive a bespoke service, as well as solid market know-how, and insight applicable to contemporary and future situations.

Scanergie has been historically present in all consumer sectors and topics (brand, services, products, ranges, ...)


  • Hervé Forest

    Doctor of philosophy. Passionate about issues exploring values and meaning. Specialized in shopper circuits in France and internationally, the development and evolution of commercial areas, the evaluation of editorial projects, and processes relative to technology transfers.

  • Nicole Penhouet

    Analyst Psychologist. Passionate about fashion, beauty, decoration and the food sectors; specialized in consumer remote purchasing behavior (paper and digital), product innovation and sensorial developments.

See everything, understand everything, transmit with insight and accuracy.

Regardless of whether your challenge be strategic or operational in nature, we can develop bespoke methodologies to meet your challenges clearly and efficiently.


As an observer of trending behaviors, we provide solutions concerning : Brand, Target, Universe, Product, Range, Merchandising, Packaging, Service, Concept, Communication.

We are active in all sectors related to consumption, B2B and B2C (major distribution channels, selective distribution channels, web, multi-channels).

A single studies manager is assigned to your study right from the initial briefing, and stays with your study until the results are handed over to you; this makes for clear and operational recommendations.

Our goal : identify real motivations and opportunities, to provide efficient decision-making support.


In the course of the past 25 years working by your side, we have also developed 4 sectors of in-house expertise : remote selling ; publishing and training ; gastronomy ; retail. Drawing on this experience, we have implemented more specific studies.


Got a project ?Let's discuss it.


7 bis rue Saint-Gilles

75003 Paris

+33 1 47 64 18 24